Too often, progressive campaigns are trapped in a cycle of asking Democratic voters for money and then using that money to create ads that appeal only to the people who donated the money in the first place. We assume that if you're swayed by arguments about fascism and oligarchy, you're probably already with us, so we focus instead on those who aren't. We skip the academic language that appeals to democratic voters in favor of aggressive, high-impact messaging designed to pull over voters from the other side of the aisle.